A yearlong, two-piece direct mail campaign, whose aim was to reach families who have recently moved into the areas surrounding Phoenix Children's Hospital service locations. The endgame is to encourage those families to engage with Phoenix Children’s Pediatric services.
The left was the latest ideation I developed, the right was the one they eventually supplied and settled on becoming the final version.
This second, and last piece, was the structured around the urgent care centers. As I wanted to have my design this thime work I pay more attention to to asset storytelling. Especially sine this piece was to be about Urgent Care centers.